Deliverability Experts

We make sure your emails arrive where they need to.

So you’ve got your campaign fully prepared and ready to go, the subscriber list is healthy and the content’s fantastic, everything’s perfect. But, when you launch it, it ends up being confined to the dreaded spam folder.

You can have the best looking email in the world, but if you’re not taking the right approach to deliverability it will be next to impossible getting your campaign where it needs to go.

At CM Advantage we use a wide arrange of techniques to improve deliverability. This gives your email the best chance possible of landing at the top of your subscriber’s inboxes.


SPAM Analysis

Our built in SPAM Analysis tool let’s you know if there is any content in your email that’s likely to get it marked as spam. This gives you the opportunity to remove spammy content before you campaign is launched.

Unique IP & Sub-domain

We can provide you with a unique sending IP address and domain. This means you won’t be sharing your sending reputation with others. We’ll even ‘warm’ the IP address so it has a good reputation from the get-go.

Managed DNS records

You can delegate your sending domain to us, and we’ll manage all of your DNS records for you. This way, we can make sure that your DNS settings are configured correctly and can also attach Domain Keys and SPF records.

Domain Keys

We attach Domain Keys to your sending domain to provide an extra layer of email authentication. This improves your email’s integrity by verifying where it’s sent from and in turn, increases deliverability chances.

SPF Records

All of our sending domains are given Sender Policy Framework records so your subscribers’ email servers can verify that your email has been sanctioned and isn’t spoofed.

Monitored reputation

We keep a close eye on all of our sending IP addresses and domains. If any of them start getting a bad reputation we’ll contact you straight away to get the problem fixed.


We have close relationships with companies like Return Path, allowing us to get a clearer picture of acceptance rates and IP reputation.

HTML analysis

Should all else fail, we can go through your HTML line by line to find your deliverability issue. We can also check it against strong spam filters such as Postini, Symantec and Barracuda.


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