Behavioural Targeting

Behavioural Targeting

Automatically target subscribers based on their activity using Campaignmaster behavioural targeting module.

You can target your subscribers and trigger campaigns based on their behaviours through behavioural targeting module. Campaignmaster’s advanced reporting collects a wealth of data on how subscribers engage with your emails. What type of campaigns they open, what they are interested in and what they ignore.

By analysing individual subscriber behaviour, you can further personalise campaign content and give a significant boost to future engagement.

For example, if a subscriber only opens campaigns containing electrical products, you can increase the amount of electrical products you send in the future. By setting up Behavioural Targeting triggers, this whole process can be automated.

Behavioural Targeting triggers can be setup for multiple actions, including:

• Clicking on links in an previous campaign
• Making purchases
• Submitting forms
• Updating their details
• Subscribing/Unsubscribing from a list

Find out more…


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