Utilise powerful email marketing deep tracking feature through Campaignmaster. Track your subscriber’s activity from your campaigns and onto your website through Campaignmaster Deep Tracking module.
Tracking subscriber engagement on your campaigns is a great way to measure their success, but it’s only half the story. What about when a subscriber navigates away from a campaign?
Deep Tracking enables you to follow your subscriber’s journey from a campaign and onto your website. By deep tracking a subscriber’s movements, you can see what steps are taken after reading a campaign and if they result in a purchase or a custom goal.
You can even attach a value to each purchase or goal, highlighting revenue generated and ROI (Return on Investment) through Campaignmaster Deep Tracking Module.
If a subscriber made the jump from campaign to website, but didn’t complete a goal, they can then be re-targeted for future campaigns.