Subscribers set their own mailing preferences through subscription forms.
Campaignmaster subscription forms module allows you to insert a universal unsubscribe link at the bottom of all campaigns. This makes it easy for subscribers to unsubscribe from all future communications with just one click.
But, if you send a large variety of campaign types (e.g. newsletters, offers and recruitment) your subscribers may be interested in some campaigns, but not others.
Subscription Forms allow you to replace your universal unsubscribe with a manage subscriptions link. Once clicked, your subscribers are taken to a web form where they can opt in and out of your campaign types and email lists.
By providing an option to ‘opt-down’ rather than ‘opt-out’, Subscription Forms can help retain subscribers who may have unsubscribed from all future email communications.
As well as managing email lists, subscription forms enable your subscribers to update their own details in your Campaignmaster account, such as addresses, phone numbers or any other information.