Subscription Forms

Subscription Forms

Subscribers set their own mailing preferences through subscription forms.

Campaignmaster subscription forms module allows you to insert a universal unsubscribe link at the bottom of all campaigns. This makes it easy for subscribers to unsubscribe from all future communications with just one click.

But, if you send a large variety of campaign types (e.g. newsletters, offers and recruitment) your subscribers may be interested in some campaigns, but not others.

Subscription Forms allow you to replace your universal unsubscribe with a manage subscriptions link. Once clicked, your subscribers are taken to a web form where they can opt in and out of your campaign types and email lists.

By providing an option to ‘opt-down’ rather than ‘opt-out’, Subscription Forms can help retain subscribers who may have unsubscribed from all future email communications.

As well as managing email lists, subscription forms enable your subscribers to update their own details in your Campaignmaster account, such as addresses, phone numbers or any other information.

Find out more…


Hey, let’s be friends!

We give away heaps of free resources so your campaigns are always at their best. Follow us below to stay up-to-date.


Twitter is the place for the latest on everything Campaignmaster. Follow us on Twitter.


For all you business brains out there, if LinkedIn’s more your thing that’s ok too! Follow us on LinkedIn.


If you prefer to keep us closer to home, you’ll want to follow us on Facebook.


Need inspiration? Check out our Pinterest page for some of our favourite email designs. Follow us on Pinterest.


Sign in

  Client code:  

  Forgot your client code?  
Enquire about Subscription Forms

Organise a CMLite Demo

Organise a CMAdvantage Demo

Organise a CMProfessional Demo