Click on any of the terms below to see its meaning:
Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Glossary of Terms  The world of email marketing is constantly evolving and so naturally there's a fair amount of new jargon that gets introduced. This glossary is intended to give you an overview of the main terms you are likely to come across. We try very hard to keep it up to date, but if there's a word or phrase missing that you think we should include, please let us know what it is and we'll let you know what it means - and put its meaning up here just as soon as we can.