Click on any of the terms below to see its meaning:
Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Inferred Consent Inferred Consent is where there is an existing relationship between you and the recipient. The relationship must be with respect to the email being sent. You may not, for example, send a commercial email message about personal matters where your existing relationship relates to business matters. Examples of where consent may be inferred are: a recipient has provided an electronic address when purchasing goods or services in the general expectation that there will be follow-up communications; on-line registration of a product or a warranty; a recipient has provided an electronic address with the understanding that it would be used in communications.