Click on any of the terms below to see its meaning:
Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Suppression List A list of email addresses that is never to receive an email from your organisation. When a campaign is sent, it is washed against the Suppression List prior to the campaign being delivered to each recipient. When people say they never ever want to receive your email again - whether via an unsubscribe link or a call to your call centre or an email to the marketing department - they should be added to a Suppression List. With Campaign Master it is impossible to accidentally send a campaign to someone who is on the Suppression List. If you import a list of names the Suppression List remains untouched. You cannot manually re-activate the recipient without also removing them from the Suppression List. Of course, if the recipient has a change of heart and re-subscribes via the subscription form they will be automatically removed from the Suppression List.